Adapted from my book proposal, Gross National Wellbeing.
The world and all of its brave activists are working on every kind of problem you can imagine: hunger, inequality, education, clean energy, violence. There is a movement and a documentary for everything. But I've come to believe the real deficit in the world isn't a budget deficit. It's a wellbeing deficit, and every one of those problems both feeds it and grows from it.
For years, Gallup has asked people around the world to rate their lives today and where they expect to be in five years. Year after year, only a small share of humanity says it is truly thriving. Despite all our progress, the way people experience their lives has barely moved.
Think about what that costs us. Not only the obvious problems, but the inventions never created, the talent never discovered, the leaders never made. When someone is busy trying to survive, stuck in a job they hate, or quietly depressed in a beautiful apartment, the whole world misses out on their genius. We are leaving most of humanity's creativity, kindness, and ideas on the table.
Our metrics hide this from us. When I was at Gallup, one example stopped me in my tracks. In Egypt, the share of people who said they were thriving fell sharply in the years leading up to the revolution, while GDP kept climbing. GDP said the country was doing fine. Wellbeing said people had lost hope. Only one of those numbers could have predicted what came next.
GDP isn't the enemy. I'm not anti-business, and I'm not anti-growth. But GDP was never designed to tell us whether people are thriving. Even its creator, Simon Kuznets, warned that the welfare of a nation can scarcely be inferred from a measure of national income.
Wellbeing is not a soft metric. It is a measure of empowerment. When people's wellbeing is high, they show up for their families, their colleagues, and their communities. They look for solutions instead of excuses. Their creative potential is unleashed, and problems big and small have a better chance of being solved.
So how do we close the wellbeing deficit? We measure it. But we have to measure it like we mean it. It can't be a nice-to-have reserved for the do-gooders. It has to be a core measure of success for countries, cities, companies, schools, and each of us, measured right alongside GDP and profit.
Until it is, other metrics will keep winning, and we'll keep choosing progress over purpose, speed over value, and money over integrity. Right now we're measuring everything except what matters. Changing that is the work of my life, and it's why I'm building WAIOS: so that one day, a successful society means a thriving one.
Danielle Posa